Start a Google Ads campaign
Google Ads is the most effective form of Search Engine Advertising. Also called SEA. AdWords are small advertisements that you can find on the right side and above the organic search results. The special thing about Google AdWords is that you only pay for it if people have visited your site. And perhaps even more importantly, that you can use these AdWords selectively per keyword combination. Detailed statistics enable you to adjust and optimize your campaign. After all, measuring is knowing.
Google Ads offer immediately measurable results
Starting and setting up a Google Ads campaign is not easy. The old system has made way for a bidding system based on relevance and performance, expressed in a quality score. The more relevant your advertisement is, the less you pay as an advertiser. Then we haven’t even mentioned determining the right keyword combinations, creating the advertisements, linking to landing pages and monitoring the budget in relation to the conversion. Because advertising via Google Ads can be quite expensive if you do not set up your campaign correctly.
